OpenGraph tags are a set of meta tags used in the
By using OpenGraph tags, website owners have control over how their content is visually represented across social platforms, rather than relying on platforms to auto-generate previews. For example, you can specify a high-quality image, a compelling headline, and a summary that draws attention. Without OpenGraph tags, platforms may pull irrelevant or incomplete information, which could reduce the effectiveness of your content in driving engagement or traffic.
OpenGraph tags also support additional properties like content type (article, video, website, product), author, publication date, and locale, enabling deeper integration with social algorithms. Implementing these tags correctly not only improves user experience when links are shared but also contributes to better brand presentation, higher click-through rates, and improved SEO indirectly by driving more traffic. In today’s digital landscape, where content sharing plays a crucial role in marketing and visibility, OpenGraph tags are essential for controlling how your webpages appear beyond search engines.
